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Tide Rolls Out New ‘Eco Box’

Special packaging is first launch from P&G Fabric Care’s eCommerce Innovation Group.

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By: Christine Esposito

Editor-in-Chief

Tide has rolled out a new Eco-Box package with ultra-concentrated liquid formula designed for eCommerce. The Tide Eco-Box arrives in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits beneath the tap. ...

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